New for NAB 2026: Ortana and DeepMark Partner to Embed Invisible Provenance and Content Protection into Global Media Workflows

This strategic partnership integrates DeepMark’s invisible forensic watermarking into Ortana’s Cubix platform, providing a seamless, automated layer of content provenance and IP security across the entire media lifecycle - from ingest and localisation to final distribution.

DeepMark, a leader in persistent media provenance, and Ortana Media Group today announced a collaboration designed to enhance trust and traceability in global media supply chains. By embedding DeepMark’s patented, invisible audio and video tagging directly into the Cubix Media Aware Workflow Engine (MAWE), media organisations can now automate the protection of their high-value assets without disrupting existing operations or compromising content quality.

In an era of exploding content volumes and complex multi-vendor workflows, this partnership ensures that every asset carries an unbreakable "digital identity" that persists through transcoding, format shifts, and global distribution.

“Ortana is a natural fit for DeepMark, helping us bring provenance and protection to the people who need it most and putting our technology to work in real media workflows. By integrating with Cubix Media Aware Workflow Engine, we can make trust and traceability part of everyday operations for customers handling valuable content in an increasingly complex digital environment.” - Slavko Kovačević, CEO, DeepMark

Use Case 1: End-to-End Provenance for Global Localisation

As content moves through Ortana’s Cubix-orchestrated localisation pipelines, maintaining a clear chain of custody is paramount. The DeepMark-Cubix integration provides:

• Automated Content Tagging: Cubix automatically embeds unique forensic markers during the ingest or localisation phase, creating a persistent record of the asset’s journey.
• Workflow Integrity: The watermark survives complex post-production processes, ensuring that localised versions (dubs/subs) remain linked to the original source ID.
• Leak Attribution: Should an asset be found outside of authorised channels, the embedded tag allows for immediate identification of the source, facility, or distribution point.

Value Prop: Provides studio clients with an enterprise-grade security layer that ensures global content remains tracked and traceable at every touchpoint.

Use Case 2: Live Stream Verification and VOD Integrity

Protecting live broadcasts and premium VOD assets requires a security layer that is as dynamic as the content itself. Together, DeepMark and Cubix Connect enable:

• Session-Specific Watermarking: Unique identifiers can be injected into live streams or VOD files at the point of delivery, identifying the specific distributor or endpoint.
• Distribution Transparency: Rights holders can verify that their content is being delivered through authorised channels and detect unauthorised restreaming or "restream-scraping."
• Format Resilience: The technology is designed to be highly resilient, maintaining detectability even after significant compression or re-encoding for various digital platforms.

Value Prop: Directly safeguards distribution revenue by providing rights holders with the forensic data needed to enforce licensing agreements and protect live feeds.

Use Case 3: Compliance and AI-Content Transparency

As the industry adopts the EU AI Act and other global transparency standards, the ability to verify content origin is becoming a legal necessity. The partnership provides:

• "Verified Original" Certification: Media organisations can use DeepMark to "seal" their proprietary content, distinguishing it from unverified or synthetic media.
• AI Metadata Anchoring: DeepMark’s invisible tags act as a physical anchor for C2PA (Coalition for Content Provenance and Authenticity - which both DeepMark and Ortana are members of) or other metadata standards, ensuring that provenance information isn't lost when metadata is stripped.
• Enhanced Technical Resilience: By moving the ID from the file header to the signal itself, the technology offers a robust defence against common "analogue" leak vectors, providing an additional layer of security where traditional encryption stops.

Value Prop: Future-proofs media organisations against emerging regulations while providing a proactive framework for managing the intersection of human and AI-generated content.

A Modern Standard for Media Security

DeepMark’s technology is designed to operate invisibly within the high-performance Cubix ecosystem:

• Seamless Integration: Fully orchestrated via Cubix Taskflow for "zero-touch" security.
• Zero Quality Impact: Audio and video fidelity remain entirely unchanged for the end consumer.
• Developer-First: Available via a lightweight API or on-premise SDK to fit any infrastructure.

“Integrating DeepMark’s forensic watermarking into our Cubix Media Aware Workflow Engine brings a new level of trust and accountability to modern media workflows. By embedding persistent, invisible provenance directly into the content itself, and aligning with C2PA standards, we’re enabling our customers and partners to protect high-value assets, track distribution with confidence, and meet emerging compliance requirements – all without adding complexity to their operations.” Simon Harper - Channel & Partner Manager, Ortana Media Group

Meet us at NAB 2026

Book a meeting with Ortana Media Group in the West Hall’s UK Pavilion here or arrange to meet us in the AI innovation Pavilion next door on Booth W2300P to see how, together with DeepMark, we can automate the protection of high-value assets without disrupting existing operations or compromising content quality.

About Ortana Media Group

Ortana Media Group is a specialist technology company with team members located globally. Ortana specialises in providing solutions for data orchestration, provisioning, workflow, and MAM through its Cubix platform. With 160+ API integrations, Ortana’s Media Aware Workflow Engine (MAWE) delivers powerful solutions built through configuration, not custom or in-house development.

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